GUARANTEED TO WORK OR GET YOUR LINES AND WRINKLES BACK
You may not realise it, but you’re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your bathroom cabinet or handbag; if it contains a product with Alpha-Hydroxy Acid (AHA), Idebenone Complex* Superceuticals®, or CoffeeBerry®**, you’re likely relying on Lewis to put your best face forward.
Lewis sourced and introduced these ingredients for some of the skincare industries’ most innovative breakthrough anti-ageing products – M.D. FORMULATIONS®, M.D. Forté®, Prevage®, and many more. That’s why, in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals.
DISCOVER THE SCIENCE OF SKIN TRANSFORMATION
The Story Behind CoffeeBerry®**
Antioxidants are among the most popular anti-ageing “cosmeceuticals” in the marketplace and have become the worldwide skincare anti-ageing leaders. Plants have developed unique antioxidant cellular defenses against free radicals, oxidative stress and ageing because they are literally “stuck in the sun,” lacking the mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the warmer sundrenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as it is known, has developed superior free-radical defense compounds. These super-rich defense compounds are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than green teas, fruits or vegetables.
Based on this knowledge, our scientists developed the world’s first and unique mycotoxin-free whole coffee cherry extract—CoffeeBerry®*. Unlike traditional coffee bean extracts which have been used in cosmetics for many years, CoffeeBerry®* is the patented extract of the whole coffee fruit, which has been scientifically researched, clinically proven, and endorsed by both the pharmaceutical industry and the medical profession worldwide!
Clinical Proven Efficacy
CoffeeBerry®* extract and PRIORI® CoffeeBerry®* products have been extensively tested in clinical In-Vivo and cell biological In-Vitro studies to demonstrate its superior ability to defend and protect cells against oxidative stress and free radicals, the major cause of skin ageing. More effective than green tea extract in all studies, it is not surprising that the clinical benefits in ageing skin were dramatic and visible after only short periods of use.